Working in internal comms can be really bloody lonely. I know, I've been there.
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Maybe you're the only internal communicator in your organisation. Or maybe you're a communications leader who is expected to have all the answers. You're probably facing challenges that other people in your organisation rarely understand.
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Finding peers who truly get your work and can help you can be difficult.
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The Curious Tribe is a premium membership community for ambitious internal communicators who want to transform from tactical order-takers to strategic advisors, all while connecting with peers who understand the real challenges of internal comms.
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"The Curious Tribe has been the best investment in my career. Learning from a network of brilliant minds has made me more strategic and confident in my work and abilities. Plus, I've built friendships that will last a lifetime!"​​
Sharon Chan
Internal Comms Manager
Direct access to Joanna Parsons + a community that gets you
As a communications professional, do you ever wish you could simply ask an award-winning expert for advice on your specific challenge... and get an answer right away?
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Inside The Curious Tribe, you get direct access to Joanna Parsons, internal communications consultant, author, lecturer and IoIC Fellow, plus a supportive community of peers who understand exactly what you're facing and who want to help you succeed.
"What I love about The Curious Tribe is the sheer amount of knowledge, learning, advice and perspective I gain from a single membership.
As a team of one, The Curious Tribe has become my go-to resource on a near daily basis, whether I'm looking for a template, fast advice on a situation, perspective on different approaches, or opportunities to learn new skills."​​
Jen Ballantyne
Senior Internal Comms Lead
Transform into a strategic communicator who is valued and respected for your expertise.
Being stuck as a tactical order-taker is disheartening
You’ve put in the hours writing content, managing channels, organising events, creating comms plans, putting out endless fires.
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You’ve tried to prove the value of your work and stop being more reactive and yet you're still viewed as the internal postman. Being successful in internal comms is hard.
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But the path to becoming a strategic communicator doesn't have to be lonely.
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With The Curious Tribe, you'll:
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Transform into a respected strategic advisor
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Get unstuck with help from peers who understand your challenges
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Access proven templates and resources that save you time
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Receive direct support from Joanna and seasoned professionals
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"I recommend The Curious Tribe because it reminds you you're not alone. It allows you to meet people from all over the world who can share different experiences and life lessons that are so rich and fabulous it's crazy you can find it all in one brilliant place.
Being able to reach out to Joanna directly and have her listen, question,and get you to open the doors you didn't realise you had access to is worth its weight in gold!"​​
Donna Wallace
Head of Internal Comms
A proven path to Growth: 90% member retention rate & NPS score of +75
The numbers don't lie. Tribe members stay because they get real results.
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90% membership renewal rate: 9 out of 10 members choose to continue their membership for a second year or more, far exceeding industry averages for professional communities.
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NPS score of +75. On the Net Promoter Score scale that ranges from -100 to +100, a score above +70 is considered "world class" and "the holy grail of customer satisfaction". This score places The Curious Tribe among the most highly-rated professional communities globally.
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These metrics reflect what members consistently say: The Curious Tribe delivers exceptional value that transforms their careers and working experience.
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"Because of The Curious Tribe, I've been able to establish true SMART objectives for 2025 with my team to stay focused and accountable on measurable goals. This has long been a struggle for our team."​​
Laura Kennedy
Director of Internal Comms
What's inside The Curious Tribe?
Member forum
Connect with peers who understand your challenges in our active community platform
Group coaching sessions
Quarterly live sessions to get focused, set goals, and prioritise for the months ahead
Cheat sheets & courses
Access to my cheat sheets, courses, audit playbook and workshops
Direct access to Joanna
Get support and advice from Joanna Parsons, award-winning consultant, author, and trainer
Live events
Regular live events on key comms topics, all recorded for on-demand viewing
Community Swipe File
A growing repository of resources, templates, ideas, guides & advice
"The Curious Tribe is a wonderful go-to when stuck in my own silo: the solid, immediate feedback you get from the community is invaluable..
Joanna's advice is always spot on and puts a smile on my face, reminding me I’m not alone in this job."​​
Fabienne Buvens
Corporate Communications Partner
Not just another community
"But can't I get this from LinkedIn Groups or free resources?"
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Nowadays, free content about internal communications is everywhere. LinkedIn groups, social media, blogs, and podcasts all offer bits and pieces of advice.
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What they don't offer is transformation.
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I spent YEARS searching for a personal, confidential, friendly and ambitious community like this in internal communications, but it simply didn't exist. That's why I built The Curious Tribe.
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The Curious Tribe is deliberately different:
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Vetted expertise - No more wading through contradictory advice or unreliable sources. Every resource, template, and strategy has been tested and proven in real organisations.
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Confidentiality - Unlike public platforms where you need to watch what you say, The Curious Tribe offers a private environment where you can share challenges honestly without judgment or concern about workplace visibility.
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Consistent, focused attention - Rather than scattered posts that disappear in an algorithm, you get structured learning and community support that builds systematically over time.
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Direct accountability - Free resources can't check in on your progress or help you work through specific roadblocks in your organisation's context.
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Personalised guidance - No more generic advice that doesn't fit your situation. Get tailored support for your specific challenges from Joanna and your peers.
When you try to piece together free resources, you spend countless hours searching, filtering, and trying to adapt generic advice to your specific situation, often without knowing if it will actually work.
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With The Curious Tribe, you're investing in proven shortcuts, personalised support, and a curated experience that accelerates your growth far beyond what free alternatives can offer.
Surround yourself with smart, curious internal communicators
Being an internal communicator who takes orders is easy.
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​But being a strategic communicator is a different story.
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​Strategic communicators approach their work with a business lens.
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​Strategic communicators don't just focus on churning out stuff for demanding stakeholders - they focus on getting results and impact.
When it's working, there's no better job
than an internal communicator.
​That's why I built The Curious Tribe.
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Inside The Curious Tribe, we're a group of internal communicators learning, upskilling and growing together. All while having fun at the same time.
Not only does The Curious Tribe encourage you to become more strategic, but you also get the benefit of learning from others.
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If you're an internal communicator, The Curious Tribe was made for you.
The Curious Tribe is the fastest way to accelerate your career in internal communications.
"I've just been shortlisted as a top newcomer in the IoIC awards. Last year was my first full year working in internal communications, as I had always been in external marketing and comms previously.
The progress that I was able to make was due to the fantastic support I had from Joanna and The Curious Tribe."​​
Laura Edgerton
Head of Internal Comms
Our shared goals
Fast learning
Exclusive events with expert speakers, access to all of Joanna's advice and training materials, plus learning from other members.
This accelerates your growth exponentially.
Deep connections
Working in comms can feel lonely. In The Curious Tribe, you're never alone. You've got a supportive crew to help solve problems, give advice and most importantly, build lasting relationships.
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Focused growth
Take charge of your development into a strategic comms pro through our quarterly goal-setting sessions.
Stay laser-focused on what matters and cut out all the noise.
"For those in small internal comms teams, the ability to bounce ideas off others or ask for help is not always there.
The Curious Tribe feels like an extension of your team, with access to elite communicators, who are all willing to share ideas, discuss challenges & give feedback.​"​
Gary McLaughlin
Communications Manager
Why I built The Curious Tribe
Hey, it's Joanna.
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I'm an internal communications consultant, author, lecturer, and trainer with more than 12 years of experience in the industry. I've won multiple awards for my work, been awarded a Fellowship by the Institute of Internal Communication and published "Innovative Internal Communication."
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The Curious Tribe is the community I needed (but never had) when I was working as an internal communicator inside a company.
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I often felt lonely as a team-of-one. None of my colleagues understood me or my work.
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I built The Curious Tribe to be the peer group I needed but never had... a place for internal communicators to share notes and grow together. Our profession is evolving so fast that this has to be a membership to be useful.
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Inside The Curious Tribe, I'll help you by:
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Direct, personal support: I'm active in the community forum and direct messages: ask me for help with any problem or challenge
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Regular live events: I host live events almost every week, including external guest speakers
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Bespoke training resources: I create and share the best training resources to help you become a strategic advisor and effective communicator
"The Curious Tribe has been the ultimate investment in my career. From the moment I heard about it and met Joanna, I knew I wanted in. It's like having the best version of yourself all the time as you are surrounded by brilliant people, from all over the world, who are all in the same boat and want to support one another. You won't regret becoming part of the tribe, but you might regret not doing it!"
Donna Wallace
Head of Internal Comms
This time, it's personal
I was always frustrated by communities and memberships that promised a lot and delivered so little.
I don't want access to a tumbleweed-quiet discussion board or a set of dusty outdated resources. I also don't want to be in a community with thousands of people where I feel lost and unseen.
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The Curious Tribe is different. Deliberately different.
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This is a community that is intentionally designed to be small so that I can create a very personal space for you to learn and get to know each other. It gives me the opportunity to get to know each of you one-on-one so I can help you to really make the shift to a strategic communicator.
I spent years looking for a community like this but never found one. So I've built it myself.
Are you looking for the same thing?
​You can join the community any time of year.
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If you're an internal communicator, I invite you to join us.
"Even though I am a classic introvert, I really look forward to the monthly 1:1 sessions with a different Curious Tribe member. They have all been lovely chats filled with insight and laughter. The Curious Tribe helped me to feel more confident in my internal comms skills."
Katherine Fenech
Internal Comms Manager
Choose your plan
VIP
€2499 per year
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12 months membership
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Quarterly group coaching events
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Monthly live events to learn & connect
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Access to community forum
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Training from Joanna
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Access to Swipe File of resources
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Access to on-demand courses
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Cheat sheets & templates
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Internal Comms Audit Playbook
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Quarterly 1:1 coaching with Joanna
Got questions? Want to pay by invoice instead?
Email me at joanna@thecuriousroute.com
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Download my template to convince your boss to pay for your membership.
An investment that pays for itself
85% of tribe members have their membership fully funded by their employers.
Smart organisations recognize The Curious Tribe as a high-value professional development investment that pays dividends in improved communications strategy and execution.
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I've made it easy to secure employer funding:
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Ready-to-use justification letter - Download this proven template that members have successfully used to get funding approval from their organisations
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Invoice option - I can provide an invoices and documentation to simplify expense approval and reimbursement
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Clear business outcomes - Our focus on strategic communications skills directly translates to measurable business impact
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Comparative value - At a fraction of the cost of traditional consultants, training courses or conferences, The Curious Tribe provides year-round development and support you can't get anywhere else.
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Many members report that the templates, resources, and time-saving advice inside The Curious Tribe deliver ROI within the first few months.
"I am so glad I can be a part of this group. As a solo contributor, after joining the Curious Tribe, I feel like I found my people.
The community platform we have access to is a game changer for posing quick questions to the tribe to gain perspective on their similar experiences or share ideas, tips, tools, templates and more."
Jen Samuel
Internal Communications Lead